Listen To Your Customers
Create A Suggestion Box For Customer Feedback - The more you know about what customers are saying about your business, the more you can improve on your overall performance. It’s just you against the world… so find out what the world has to say. Put a questionnaire or feedback form on your website and find out what your customers like and dislike about your business. Offer a free gift to your customers (it could be as simple as a free report to download) for taking the time to fill out your survey. Their feedback could generate a lot more income for you.
Take this example…
Let’s assume you consistently sell 10 products a day on your website. Great! You’re happy with that as a part time income. You’re making an extra $100 a day from your site and there doesn’t seem to be any issues you need to address. Heck, 10 orders a day…. you must be doing things perfectly…right?
Then, one day, you decide to place a small feedback form on your website. You have someone design the form to pop up when someone exits your website (remember… you need to be creative with your pop ups and forms or their virtually useless). Over the next few weeks, you noticed that a lot of customers are filling out the feedback form (to get your free download about “How to create adorable stuffed animals out of old pillow cases”) and many of them have mentioned that they were about to purchase something from you but couldn’t figure out the shipping charges so they simply left your site.
Now remember… you’re still getting 10 orders a day consistently. If you hadn’t placed that form on your site, you’d never know this was an issue. You’re still VERY happy getting your 10 consistent orders daily.
But now that you’ve discovered there may be a problem with how customers find their shipping rates, you decide to address that problem and put a link to a shipping rate chart.
Chances are, once you take care of the issue, those 10 orders a day will soon increase to 20 in no time. And just think about it… You would’ve never known there was a concern if you didn’t reach out and talk to your customers. Without knowing what issues or concerns your customers have… you can’t fix a problem! Therefore, you’re leaving profits on the table for someone else (A SUPER SALESPERSON) to steal right out from under you.
Have a Fantastic Evening!
PapaJoe