Papa Joe’s Realistic Marketing Tips

Here’s a thought…

Create an ebook right prior to the cash-strapped Christmas holiday season about the exact ways that you’ve made a few quick bucks (not just general knowledge you heard somewhere) and release it for a near-charity price …

Do you think you’d generate a bit of buzz?

That’s what’s happening with “My Quick Money Ideas That Worked”.

And I’ve just read it. Actually, I devoured it! It’s not very often that I’ll read a complete web page, let alone a 71 page report…

Let me give you the pros and cons of “My Quick Money Ideas That Worked: What I Did To Pay Off A $1200 Loan in 36 Hours, Finance A $2700 Event In 3 Weeks and Earn $331 For 2 Hours of Work”.

This report, by Rob Toth, is the 4th installment from his “Dear Employee” brand. The first 3 are all a great read so I wanted to see what this 4th book had to offer.

First, here are the three pitfalls of the report that I want to mention.

1) There’s a section in it of a “lesson” he wants to point out from an email that was sent by a customer (who misunderstood one of his offers). Sure there’s a lesson to take away, but it ran a little long (6 pages or so).

2) This book may give some “little gems” for experienced marketers but not much else. Anyone already making a full time living online will see nearly all of his strategies as review. I do say NEARLY all as Rob had a couple of “tricks” that he explains in his case studies which are still worth the investment in reading this even for experienced online marketers. But it’s mostly for the “haven’t started” or “just getting started” folks.

3) Cross promotion. The report has a few links to the resources he references in the case studies. But that’s expected. Afterall, this isn’t a general “how to” and “theories” book. It’s a look at what HE actually did and how HE actually did it.

Which brings me right into the “pros”…

This “My Quick Money Ideas That Worked” report is practically free (3.99) so there isn’t really a “money” investment.

But even a free product could still cost you (time) if it’s pointless…

This book is hardly pointless.

Flat out, the #1 reason why this is absolutely worth the time investment is *because* it’s not another general theory book.

In the mix of all of the ebooks that are released every week on general concepts and “how to” technical books, it’s good to instead get a very detailed look at four ideas that one marketer used to create “emergency cash” for his own needs.

Not just ideas they want to sell you on… but ideas and steps that they use for their own needs.

Each idea is actually somewhat different from the other.

He talks of what “sparked” the idea. Why he chose to act on it. What steps he took. Why the strategy was effective. And he has screenshots where needed. It could go into a bit more detail but it certainly doesn’t leave much to the imagination seeing as it flows through every point like a conversation.

In fact, that’s the other “pro” about this product.

The entire 71-page booklet reads as if I were sitting in a room with Rob and had him just walk me through a handful of his “quick money ideas that worked”.

I think this will be even more welcomed by readers now during the Christmas Holiday “I need money” crunch.

It provides useful emergency-cash information and is practically free. But more importantly, one of Rob Toth’s first ideas was last year for his “Christmas money” needs. He needed $1200, wanted $1800 but created over $2100. Sound good to you? That’s just one of the 4 detailed examples.

I highly recommend grabbing a copy. Visit his webpage at http://www.ontopicarticles.com/go/rob.htm to grab it at the Special Holiday promotion price.

NOTE: The reason it’s at the “nearly free” price is to generate buzz. Rob knows a thing or two about his marketing but it doesn’t make sense for him to keep offering it at the current price for much longer. The last I checked, he was selling hundreds per day.

Enjoy Your Day,
Papa Joe

If you have not heard the term leverage already, let me explain briefly what it is.

It is the power to act effectively using existing knowledge, money or something else in a manner that results in a chain reaction of greater success. For example, using the same effort to find joint venture partners and affiliates could end up in multiple sales rather than one sale at a time.

You first need to determine the tasks that you need to concentrate on to build your own business and determine what actions are needed to achieve these tasks.

Then think of ways that you can incorporate leverage into these tasks to make sure your actions are as effective as possible.

If you look at the reality of things, you are never going to get anywhere very fast if you decide to take on every business task yourself, in fact you are likely to get bogged down very fast, so the way to leverage this is to outsource.

You can only manage so many actions a day - you must decide what you are best at and outsource the rest.

Now to begin with, you may not be able to afford to pay other people to do things for you. To deal with this, see if you can get your friends, family or neighbors to help you, you can return the favor at a later date when you are rolling in it!

If you do not know anyone who can help, then you are going to have to network your booty off!

You can do this by networking on forums, searching on the Internet for people owning related websites, browsing social networking sites and emailing your favorite marketers for advice. Get to know people, build relationships with them; you never know what the outcome will be unless you try.

The art of leverage can also be used to build your traffic, as mentioned earlier finding joint ventures and affiliates are ways of getting more traffic to your site with the same effort as going for one sale.

Continuing to contact people on a daily basis, offering your assistance, support and friendship will build mutually satisfying relationships that alone could help multiply your income ten-fold!

Remember you can leverage actions to get good results but leveraging excuses is not going to get you anywhere.

For more ways you can leverage your actions to get your own six figure salary, visit http://www.papa-joes-best-deals.com/Presents/plp.htm for a free ebook that both expands your mind and profits.

To Your Success,
PapaJoe.

Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person’s need for information quickly!

But, after you’ve delivered that first bit of information to your prospect, do you send him any further information?

If you are like most Internet marketers, you don’t.

When you don’t follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him. Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn’t receive a follow up message from you, he will take his business elsewhere.

Are you losing profits due to inconsistent and ineffective follow up?

Following up with leads is more than just a process - it’s an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don’t follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget the whole follow up process.

Consistent follow up gets results!

When I first started marketing and following up with prospects, I used a follow up method that I now call the “List Technique.” I had a large database containing the names and e-mail addresses of people who had specifically requested information about my products and services. These prospects had already received my first letter by the time they requested more information, so I used the company’s latest news as a follow up piece. I would write follow up newsletters every now and then, and send them, in one mass mailing, to everyone who had previously requested information from me. While this probably did help me win a few additional orders, it wasn’t a very good follow up method. Why isn’t the “List Technique” very effective?

The List Technique isn’t consistent. Proponents of the List Technique tend to only send out follow up messages when their companies have “big news”.

List Technique messages don’t give the potential customer any additional information about the product or service in question. He can’t make a more informed buying decision after receiving a newsletter! If someone is wondering whether your company sells the best knick-knacks, what does he care that you’ve just moved your headquarters?

List Technique messages convey a “big list” mentality to your potential customers. When I used to write follow up messages using the List Technique, I was writing news bulletins to everyone I knew! I should have been sending a personal message to each individual who wanted to know more about my products.

What follow up method really works?

Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products! In order to set this system up, though, you need to do some planning.

First, you’ll need to develop your follow up messages. If you’ve been marketing on the Internet for any length of time, then you should already have a first informative letter. Your second letter marks the beginning of the follow up process, and should go into more detail than the first letter. Fill this letter with details that you didn’t have the space to add to the first letter. Stress the BENEFITS of your products or services!

Your next 2-3 follow up messages should be rather short. Include lists of the benefits and potential uses of your products and services. Write each letter so that your prospects can skim the contents, and still see the full force of your message.

The next couple of follow up messages should create a sense of urgency in your prospect’s mind. Make a special offer, giving him a reason to order NOW instead of waiting any longer. After reading these follow up messages, your prospect should want to order immediately!

Phrase each of your final 1 or 2 follow up messages in the form of a question. Ask your prospect why he hasn’t yet placed an order? Try to get him to actually respond. Ask if the price is to high, the product isn’t the right color or doesn’t have the right features, or if he is looking for something else entirely. (By this time, it’s unlikely that this person will order from you. However, his feedback can help you modify your follow up letters or products, so that other prospects will order from you.)

The timing of your follow up letters is just as important as their content. You don’t want one prospect to receive a follow up the day after he gets your initial informative letter, while another prospect waits weeks for a follow up!

Always send an initial, informative letter as soon as it is requested, and send the first follow up 24 hours afterwards. You want your hot prospects to have information quickly, so that they can make informed buying decisions!

Send the next 2-3 follow up messages between 1 and 3 days apart. Your prospect is still hot, and is probably still shopping around! Tell him about the benefits of your products and services, as opposed to your competitors’. You will make the sale!

Send the final follow up messages later on. You certainly don’t want to annoy your prospect! Make sure that these last letters are at least 4 days apart.

Following up effectively seems complicated, but it doesn’t have to be! So many potential customers are lost because of poor follow up - don’t you want to be one of the few to get it right?

Tom Kulzer, CEO and Founder of Newtown, PA based AWeber Communications, Inc. an opt-in email service provider. With 7 years managing opt-in follow up and newsletters for small businesses, email deliverability is an integral part of day to day operations.
Learn more: AWeber Services